C hen Kaixuan is the founder and chairman of Liby Group, a leading Chinese manufacturer of household cleaning products. He established the company in 1994 in Guangzhou with his brother, Chen Kaichen, starting as a small distributor before moving into manufacturing. Liby Group produces a wide range of laundry detergents, soaps, and dishwashing liquids, becoming a household name in China and challenging international giants like P&G and Unilever.

Under Chen's leadership, Liby has maintained its status as a private, family-owned enterprise while expanding into new product lines such as oral care and personal hygiene. He is also known for his philanthropic efforts and roles in various industry associations. The Chen brothers also control Cheerwin Group, a separate listed entity focused on household insecticides and pet care, further diversifying their business interests.