Jeffrey 'Jeff' T. Green is an American businessman, the self-made billionaire Co-founder, Chairman, and CEO of The Trade Desk (NASDAQ: TTD), a global leader in programmatic advertising technology (ad tech). Born in Salt Lake City, Utah, in 1977, his career is rooted in technology and a singular focus on improving the efficiency of online media buying.

Green holds a bachelor's degree in English literature and a minor in marketing and accounting from Brigham Young University (2001) and a degree in marketing communications from University of Southern California. His entrepreneurial journey began with an early interest in coding and building computers and a strong belief in transparency and efficiency in online advertising.

• The Trade Desk (Co-founder, Chairman & CEO): The core publicly traded asset, a global leader in programmatic advertising technology (a demand-side platform - DSP).
• AdECN (Co-founder): The first demand-side advertising exchange service (sold to Microsoft in 2007).
• Academic Background: He holds a B.A. in English Literature and a marketing degree from USC.
• Corporate Culture: His company is known for its low turnover rate (only five people left in the first 11 years).

Jeff Green's strategic genius was his early recognition of programmatic trading for digital advertising. In 2003, he launched AdECN, the first demand-side advertising exchange service, which he sold to Microsoft in 2007. Following the Microsoft exit, Green co-founded The Trade Desk in 2009 (with Dave Pickles), positioning it as the largest independent ad tech firm and a highly transparent Demand-Side Platform (DSP).

The company successfully executed its IPO in 2016 and achieved immense success by focusing on Connected Television (CTV). In November 2024, Green announced that The Trade Desk was building a CTV operating system (Ventura), highlighting its strategy to avoid competitors' supply-side platform (SSP) conflict of interest. His wealth is tied to the colossal, long-term, stable profitability of the global ad tech market and his large equity stake (he received an $834 million pay package in stock options in 2022).

Jeff T. Green's social impact is structural, stemming from The Trade Desk's role in providing transparency and efficiency in the global digital advertising supply chain. His personal philanthropy is significant: he successfully used his platform to raise money for his son's private school when it faced closure due to insufficient funds.

His personal philanthropy supports various community and educational initiatives (e.g., Water.org, Thorn, and Not Impossible). His career is a testament to the profitability of disciplined software engineering and strategic innovation in the complex media technology sector.

Jeff T. Green maintains the professional, high-energy style of a technology CEO. His attire is consistently modern and high-quality, favoring business casual wear. His aesthetic reflects confident, analytical authority, typical of a leader in the fast-paced ad tech industry.

Residing in Ventura, California, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to software innovation, programmatic advertising strategy, and corporate transparency.