D aniel Hirschfeld is a German billionaire heir to a significant retail and consumer goods fortune. He is a member of the Herz family, which controls Maxingvest AG, the holding company for the coffee retailer Tchibo and a majority stake in Beiersdorf, the maker of Nivea and other personal care products. The empire was built by his grandfather, Max Herz, and greatly expanded by his uncles, Michael and Günter Herz.

In the early 2000s, a major family dispute led to his father's branch of the family, led by Günter Herz, selling their stake in Maxingvest back to the other siblings for billions of euros. Daniel Hirschfeld, along with his siblings, inherited this massive cash fortune. He now manages his share of the wealth through his own family office, separate from the main Tchibo and Beiersdorf enterprise, which remains under the control of his uncle Michael Herz's side of the family.