Don Vultaggio is an American businessman, the self-made billionaire founder and Chairman of AriZona Beverage Company, one of the world's largest ready-to-drink (RTD) iced tea and beverage companies. His background is rooted in New York's distribution and beverage retail market. He co-founded the business with John Ferolito.

The company's founding in 1992 was a direct pivot from their earlier venture, which focused on distributing beer. Recognizing the immense, untapped potential of the non-alcoholic, ready-to-drink tea market, Vultaggio's strategic vision centered on two non-negotiable principles: mass production scale and maintaining a permanently low price (99 cents for the iconic big can). This contrarian focus on low prices and distinctive branding became the foundation of his multi-billion dollar fortune.

Don Vultaggio launched AriZona Beverage Company in 1992. His strategic masterpiece was the commitment to the 99-cent price point for the massive, 23-ounce can—a price he has fought relentlessly to maintain for over two decades, even absorbing rising commodity costs (like aluminum tariffs). His model is built on high volume, low margins, and extremely efficient distribution, bypassing traditional, expensive advertising to maintain his price promise.

Under Vultaggio's leadership, the company achieved massive global brand recognition. He successfully bought out his co-founder, John Ferolito, in 2018 after a contentious legal battle, gaining sole control over the empire. His wealth is secured by the company's global dominance in the RTD beverage market, proving that maintaining a value proposition for the mass market can generate a monumental private fortune.

Don Vultaggio's social impact is structural, stemming from AriZona's role in providing a high-value, low-cost product to the mass consumer market for over two decades. His commitment to the 99-cent price point acts as an inflation barrier for a common consumer product.

His personal philanthropy supports various community and educational initiatives. His career is a testament to the profitability of disciplined, contrarian business strategy in the essential consumer beverage sector.

Don Vultaggio maintains the rugged, self-made style of a New York businessman. His attire is consistently professional and pragmatic, reflecting his focus on the industrial and distribution side of the business. His aesthetic is one of serious authority, befitting a multi-billion dollar executive commanding a massive food and beverage empire.

His luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is defined by his commitment to his founding principles of low prices and high volume in the essential consumer staples sector.