F lorian Rehm is a German heir to the fortune of the Jägermeister liquor brand. He is a member of the fifth generation of the Mast family, which has owned the company for generations. The iconic herbal liqueur was created by his ancestor, Curt Mast, in 1934. For decades, Jägermeister was a traditional German digestif, popular with an older demographic.

The brand's global explosion in popularity came from a brilliant marketing strategy spearheaded by a non-family member, Sidney Frank, who began importing it to the United States and promoted it as a party drink for young people. This transformed the brand into a global phenomenon. Florian Rehm, along with other members of the Mast-Jaegermeister family, owns the highly profitable and privately held company. He has served in leadership roles within the company, including as a member of the executive board, helping to guide the enduring family enterprise.