F lorian Rehm is a German heir to the fortune of the Jägermeister liquor brand. He is a member of the fifth generation of the Mast family, which has owned the company for generations. The iconic herbal liqueur was created by his ancestor, Curt Mast, in 1934. For decades, Jägermeister was a traditional German digestif, popular with an older demographic.
The brand's global explosion in popularity came from a brilliant marketing strategy spearheaded by a non-family member, Sidney Frank, who began importing it to the United States and promoted it as a party drink for young people. This transformed the brand into a global phenomenon. Florian Rehm, along with other members of the Mast-Jaegermeister family, owns the highly profitable and privately held company. He has served in leadership roles within the company, including as a member of the executive board, helping to guide the enduring family enterprise.
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Florian Rehm is a German businessman, the majority owner and chairman of the supervisory board of Mast-Jägermeister SE. The company is known for its secretive herbal liquor recipe, created in 1934.
The company has roots dating back to 1878 when it was originally founded as a vinegar producer. Privately-held Mast-Jägermeister is now owned by fifth-generation family members.
Florian Rehm's career is defined by his executive and governance role in the multi-generational family business. His structural achievement is tied to maintaining the company's brand integrity and overseeing its global expansion.
A major strategic move occurred in 2015 when Mast-Jägermeister acquired Sidney Frank, the U.S. distributor who helped the liquor gain popularity with college students starting in 1975. Through this deal, the company established its U.S. subsidiary.
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Company was founded as a vinegar producer.
Herbal liquor recipe was created.
Mast-Jägermeister acquired Sidney Frank to establish its U.S. subsidiary.
Serves as majority owner and chairman of the supervisory board.
Florian Rehm's wealth is concentrated in his family's majority ownership of the private consumer goods giant, Mast-Jägermeister SE.
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+0.07% | +$15.70M
+0.21% | +$3.01M
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