Dr. Hans Peter Wild, Dr. h.c., is a German-born Swiss businessman, the self-made billionaire owner of the iconic beverage brand Capri Sun (Capri-Sonne). Born in Heidelberg, Germany, in 1941, his fortune is rooted in the food and beverage industry, inherited from his father, Rudolf Wild.

Wild received a rigorous education, completing a degree in business studies in Mannheim (majoring in fiscal law and auditing) and earning an MBA. He passed the first state examination as a lawyer in Heidelberg with distinction. His career is defined by his marketing genius and his successful stewardship of the family's Rudolf Wild GmbH enterprise, specifically its most famous creation: the Capri Sun fruit juice brand.

Dr. Hans Peter Wild's most significant product is Capri Sun, the famed fruit juice brand he still owns, which originated in the 1960s and is consumed in more than 100 countries (generating $500 million in annual revenue). His greatest marketing coup was signing Muhammad Ali (then at the peak of his boxing career) as a spokesman for the brand, giving it massive global visibility.

His largest financial event was the $3 billion sale of Wild Flavors (one of the leading manufacturers of natural flavors for the food industry) to Archer Daniels Midland (ADM) in 2014, securing a vast portion of his multi-billion dollar fortune. He still owns the Capri Sun brand. He is also an active patron of the arts, owning two luxury hotels in Salzburg (Goldener Hirsch and Schloss Mönchstein), and he is the President of the Leonie Wild Charitable Foundation (named after his mother).

Hans Peter Wild's social impact is structural, stemming from Capri Sun's role as a ubiquitous provider of beverages for children globally. His most significant philanthropic act was his $16.5 million donation to the Marine Corps Scholarship Foundation in 2016, a gift made in appreciation of the U.S. military's role in the liberation of Germany during World War II.

He is an honorary senator of the University of Mannheim and a recipient of the German Federal Cross of Merit, reflecting his commitment to entrepreneurship and civic responsibility.

Dr. Hans Peter Wild maintains the professional, composed style of a European industrialist. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic is one of serious authority, blending his legal and business background with his commitment to marketing excellence.

Residing in Zug, Switzerland, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to brand stewardship, strategic monetization, and his profound commitment to philanthropy and the arts (including luxury hotel ownership).