João Moreira Salles is a Brazilian businessman, the billionaire co-owner of Itaú Unibanco (BVMF: ITUB4), Latin America's largest commercial bank, and a globally recognized documentary filmmaker. His wealth is generational, tied to the Moreira Salles family fortune, which stems from the massive banking and mining conglomerate.

Moreira Salles holds a B.A. in Economics from INSPER, São Paulo, and two Master's degrees (Economics and Finance) from Columbia University. His career is defined by a unique blend of finance and creative arts; he is the founder of piauí magazine and co-founder of Videofilmes, a production company instrumental in reviving Brazilian cinema.

• Itaú Unibanco (Co-owner & Board Member): The core wealth generator, Latin America's largest commercial bank. He and his three brothers own substantial stakes.
• Videofilmes (Co-founder): His film production company that played a key role in reviving Brazilian cinema (working with his brother, Walter Salles Jr.).
• Serrapilheira (Co-founder): The first private Brazilian institute dedicated to the promotion of science and scientific research.
• Academic/Artistic Role: He is a recognized documentary filmmaker and former lecturer at Princeton University.

João Moreira Salles joined the Itaú Unibanco Group's governance structure, serving on the Board of Directors since 2017. His structural role involves providing oversight to the financial giant (which merged with Unibanco in 2008 to become Latin America's largest bank). The family also owns controlling stakes in CBMM (the world's leading supplier of niobium).

His professional passion is documentary filmmaking, directing and producing critically acclaimed films like Santiago (2006) and No intenso agora [In the Intense Now] (2017). His personal wealth is secured by the colossal, long-term, stable profitability of the Latin American financial and commodity sectors. His structural contribution is tied to his immense philanthropic work, founding the Serrapilheira Institute to support Brazilian scientific research.

João Moreira Salles's social impact is massive and structural, stemming from Itaú Unibanco's role in providing essential financial services across Latin America. His most profound philanthropic contribution is the Serrapilheira Institute, which is the first private Brazilian institute dedicated to the promotion of science, providing crucial funding and support for Brazilian researchers.

His structural contribution is also cultural, as his production company, Videofilmes, was key to the revival of Brazilian cinema in the post-dictatorship era.

João Moreira Salles maintains the professional, yet intellectual, style of a banking executive and academic. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects stability and intellectual authority, blending finance with his deep commitment to cinema and science.

Residing in Rio de Janeiro, Brazil, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to financial governance, documentary filmmaking, and advancing Brazilian science and culture.