John Morgan is an American businessman, the self-made billionaire Founder of Morgan & Morgan, the largest personal injury law firm in America. Born in Lexington, Kentucky, in 1956, his career is defined by advocacy and a profound commitment to representing the disenfranchised.

Morgan graduated from the University of Florida College of Law in 1983, where he was President of Florida Blue Key. His philosophical drive stemmed from a deeply personal tragedy: his brother, Tim, sustained a catastrophic spinal cord injury while working as a lifeguard at Disney World and was denied justice and compensation. This injustice became Morgan's life's work, driving him to represent the people, not the powerful.

• Morgan & Morgan (Founder): The core private asset, the largest plaintiff personal injury law firm in the U.S., employing over 700 attorneys and expanding nationwide.
• Activism: He is the public face and financial backer of successful ballot campaigns to legalize medical marijuana (2016) and implement a $15/hour minimum wage (2020) in Florida.
• Law Firm Innovation: He authored the books You Can't Teach Hungry and You Can't Teach Vision on creating successful law firms and mastering digital marketing.
• Philanthropy: He and his wife, Ultima, founded the Morgan & Morgan, P.A. Hunger Relief Center (100,000 sq. ft. facility).

John Morgan founded Morgan & Morgan in 1988 with the explicit mission to challenge insurance carriers and large corporations. His strategic genius was applying visionary law firm marketing (mastering traditional and later digital marketing methods) and industrial scaling to the legal profession. The firm has expanded to multiple locations across Florida, Georgia, and other states.

His structural contribution is immense: he successfully invested millions of dollars and served as the public face for successful Florida ballot initiatives that fundamentally changed state law (medical marijuana, $15 minimum wage). His decision to focus on these initiatives (passing up a favored run for Governor of Florida) highlights his commitment to social and economic justice. His wealth is secured by the colossal, stable profitability of his vertically integrated, high-volume plaintiff law firm.

John Morgan's social impact is massive and structural, tied to Morgan & Morgan's role in providing mass-market legal access (personal injury law) and his successful civic activism that fundamentally changed Florida's social policy (minimum wage, medical marijuana). His Morgan & Morgan, P.A. Hunger Relief Center provides a massive structural contribution to addressing the invisible problem of hunger in Central Florida.

His structural contribution is tied to his belief that the law must represent the people, not the powerful, driven by his brother's early spinal cord injury.

John Morgan maintains the professional, high-profile style of a successful trial lawyer. His attire is consistently formal and high-quality, favoring bespoke tailored suits. His aesthetic reflects authority and an unflagging commitment to his firm's brand (For The People).

Residing in Orlando, Florida, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to legal advocacy, social policy reform, and philanthropy.