Joy Alukkas is an Indian businessman, the self-made billionaire Chairman and Managing Director of Joyalukkas Group, a massive international conglomerate specializing in jewellery retail, money exchange, and fashion. His wealth is rooted in the high-volume retail and gold trading sectors.

Alukkas graduated from the University of Calicut. His career began in the family's modest jewellery business in Thrissur, Kerala, which was founded in 1956. His entrepreneurial vision was audacious: recognize the immense, untapped potential of the NRI (Non-Resident Indian) market for gold and jewelry abroad, leading him to found his own chain overseas.

• Joyalukkas Group (Chairman & MD): The core private asset, a global conglomerate spanning jewellery retail (Joyalukkas Jewellery), money exchange, and fashion/silks (operating 160+ showrooms in 11 countries).
• Global Retail Pioneer: He successfully expanded his retail brand outside India in 1987 (opening his first showroom in Dubai).
• Industrial Focus: His success is built on high-volume gold trade, quality craftsmanship, and supply chain mastery across the Middle East and India.
• Philanthropy: His Joyalukkas Foundation focuses on health, education, and women's empowerment for the needy.

Joy Alukkas's strategic genius was his commitment to internationalization. In 1987, he took a massive risk and opened his first independent showroom in Dubai, catering directly to the large Indian diaspora and the lucrative Middle Eastern gold market. This proved to be the pivotal moment, allowing him to bypass intense competition in India.

Under his leadership, the Joyalukkas Group expanded aggressively, operating 160+ showrooms in 11 countries (across India, the U.A.E., the U.K., and Singapore). He diversified into money exchange (Joyalukkas Exchange), providing essential financial services to the NRI market. His structural contribution is tied to the successful globalization and professionalization of the gold retail sector. His wealth is secured by the colossal, long-term, stable profitability of the global gold and jewelry retail market.

Joy Alukkas's social impact is structural, stemming from Joyalukkas Group's role as a massive global employer and provider of essential financial (money exchange) and retail services for the Indian diaspora. His Joyalukkas Foundation provides a massive structural contribution to healthcare, education, and women's empowerment in India.

His structural contribution is tied to the successful globalization of Indian gold retail and his commitment to ethical business practices in the high-stakes gold trade.

Joy Alukkas maintains the professional, traditional style of an Indian industrial patriarch. His attire is consistently formal and high-quality, favoring tailored suits or traditional Indian business attire. His aesthetic reflects stability and profound corporate authority, typical of a leader in the global gold trade.

Residing in Thrissur, Kerala, India, and Dubai, UAE, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to retail scale, gold trade mastery, and philanthropy.