L ai Guogui is the chairman and general manager of Zhejiang CFMOTO Power, a leading Chinese manufacturer of powersports vehicles. He founded the company in 1989 in Hangzhou, starting with the development of motorcycle components before moving into producing complete motorcycles, all-terrain vehicles (ATVs), and side-by-sides. Under his leadership, CFMOTO has become a globally recognized brand, exporting products to over 100 countries and partnering with major international firms like KTM.

The company is known for its focus on high-performance and recreational vehicles, challenging established Western and Japanese brands. CFMOTO went public on the Shanghai Stock Exchange in 2017. Lai's vision has driven the company to become a dominant player in the global powersports market.