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Lin Muqin & family

Lin Muqin & family

L. family
-0.14% | - $-19.01M
$13.81 B ₹ 1.26 Lk Cr
Real Time Net Worth #204 Ranking as of 21 Feb 2026 By Forbes

More on Lin Muqin & family

Gender

Male

Age

63Y

Country

China

Born On

January, 1963

Deceased

No

Relationship Status

Married

Children

1

Education

Unknown

Designation Info :

Self-Made

Yes

Entrepreneur Type

Self-Made (Beverages)

Primary Organization

Eastroc Beverage

Titles

Chairman & CEO

Sources of Wealth

Beverages

Industry

Food-Beverage

About Lin Muqin & family


L in Muqin is the chairman and CEO of Eastroc Beverage, the company behind "Eastroc Super Drink," one of China's most popular energy drinks. He started his career as a technician at a state-owned factory before joining Eastroc in 1997. When the state-owned enterprise was privatized in the early 2000s, Lin reportedly used his savings to acquire it, transforming the struggling beverage maker into a private powerhouse.

He focused on the energy drink segment, competing directly with Red Bull by offering a more affordable product with aggressive marketing. Under his leadership, Eastroc expanded nationwide and went public on the Shanghai Stock Exchange in 2021. Lin's strategy of targeting blue-collar workers and drivers with "energy boosts" has made Eastroc a ubiquitous brand in China.

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Quick Reads


Early Life and Background


Lin Muqin is a Chinese businessman, the chairman and CEO of Shanghai-listed energy drinks maker Eastroc Beverage (SHA: 605499).

The mogul started out as a technician at a state-owned construction firm and later found a job at a Shenzhen-based beverage company. In 1997, he joined Eastroc (then a state-run beverage business) as its vice president. He reportedly scraped together more than 4 million yuan ($570,000) to acquire that firm in the early 2000s.

  • Core Company: Eastroc Beverage (Energy drinks maker).
  • Acquisition: Scraped together over 4 million yuan to acquire the firm in the early 2000s.
  • Market Position: Built Eastroc into China's largest energy drinks maker by sales volume.

Career Journey of Lin Muqin & family


Lin Muqin’s career is defined by his successful transition from public sector employment to entrepreneurial ownership and market dominance. After acquiring the state-run Eastroc, he strategically focused on making energy drinks, competing by offering products at cheaper prices.

His structural achievement is building Eastroc into China's largest energy drinks maker by sales volume. Eastroc has since diversified into other market segments including coffee and tea-based beverages.

  • Strategy: Focused on offering products at cheaper prices to gain market share.

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Lin Muqin & family's Timeline


Pre-1997:

Worked as a technician at a state-owned construction firm.

1997:

Joined Eastroc (then state-run) as its vice president.

Early 2000s:

Acquired Eastroc for over 4 million yuan.

Ongoing:

Continues as Chairman and CEO.

Major Business Ventures and Investments


Lin Muqin's wealth is concentrated in his controlling stake and continued executive leadership of the publicly traded beverage giant, Eastroc Beverage.

  • Eastroc Beverage (SHA: 605499): Chairman and CEO of the energy drinks maker.
  • Products: Energy drinks, coffee, and tea-based beverages.
  • Market Share: China's largest energy drinks maker by sales volume.

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Philanthropy and Social Impact


Fashion, Style, and Lifestyle


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Quotes and Philosophy


No publicly available quotes.

Fun Facts & Trivia


  • He is the chairman and CEO of Eastroc Beverage, China's largest energy drinks maker by sales volume.
  • He reportedly scraped together more than 4 million yuan ($570,000) to acquire the firm in the early 2000s.
  • He started out as a technician at a state-owned construction firm.

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Sources & References


This profile is compiled from verified biographical and financial records:

  • Wealth Data: Real-time tracking and historical data from Forbes Billionaires and the Bloomberg Billionaires Index.
  • Biographical Records: Educational and career history sourced from Reuters, The Wall Street Journal, and official university alumni directories.
  • Regulatory Filings: Shareholder and executive disclosures from stock exchange databases, including HKEX, SSE, SZSE, and SEC EDGAR.
  • Corporate History: Primary data from annual company reports, founding charters, and verified press announcements.

All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.

If you find any inaccuracies, please report them to admin@redcarpetlife.in

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