L iu Xiaodong is the chairman of Shanghai Bairun Investment Holding Group, the parent company of RIO, China's leading alcopop (pre-mixed cocktail) brand. He started his career in the tobacco industry, working at a flavoring plant before founding the predecessor to Bairun in 1997. Initially focused on fragrances and flavorings, Liu strategically pivoted the business towards the consumer beverage market by acquiring Bacchus, the maker of RIO, in 2015.
This bold move proved highly successful as RIO captured a dominant share of China's growing pre-mixed cocktail market, popular among young consumers. Under Liu's leadership, Shanghai Bairun has continued to innovate with new flavors and marketing campaigns. His wealth is derived from his controlling stake in the Shenzhen-listed company.
Advertisement
Liu Xiaodong is a Chinese businessman, the Chairman of Shanghai Bairun Investment Holding Group (SZSE: 002568), a major maker of alcopop beverages.
Liu worked at tobacco and flavoring companies before cofounding the predecessor of Shanghai Bairun in 1997. The company saw massive growth after acquiring domestic alcopop supplier Shanghai Bacchus in an all-stock transaction in June 2015.
Liu Xiaodong’s career is defined by his expertise in tobacco and flavoring, which he leveraged to cofound Shanghai Bairun. His structural achievement is tied to establishing a dominant position in the Chinese alcopop beverage market, particularly after the strategic acquisition of Shanghai Bacchus in June 2015.
As Chairman, he continues to guide the publicly traded company's growth in the competitive beverage sector.
Advertisement
Cofounded the predecessor of Shanghai Bairun.
Bairun acquired Shanghai Bacchus in an all-stock transaction.
Continues as Chairman.
Liu Xiaodong's wealth is concentrated in his controlling stake and continued leadership of the publicly traded beverage giant, Shanghai Bairun Investment Holding Group.
Advertisement
Advertisement
No publicly available quotes.
Advertisement
0% | $0.00M
+0.21% | +$5.20M
This profile is compiled from verified biographical and financial records:
All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.
If you find any inaccuracies, please report them to admin@redcarpetlife.in
Sponsored Content