L orenzo Fertitta is an American entrepreneur and investor who, along with his older brother Frank Fertitta III, transformed the Ultimate Fighting Championship (UFC) from a fringe spectacle into a global sports behemoth. The brothers inherited their father's casino business, Station Casinos, but made their defining mark in the world of mixed martial arts. In 2001, they purchased the nearly bankrupt UFC for just $2 million, installing their high school friend Dana White as its president. Lorenzo served as the chairman and CEO of the UFC's parent company, Zuffa, LLC.

Over the next 15 years, the Fertitta brothers invested heavily in the UFC, securing television deals, implementing regulations to improve fighter safety, and marketing its stars to a global audience. Their efforts legitimized the sport and turned the UFC into a multi-billion dollar enterprise and one of the most valuable sports media properties in the world. In 2016, they sold their majority stake in the UFC to an investment group led by Endeavor for approximately $4 billion, a deal that cemented their status as billionaires. Lorenzo now focuses on private investments through his firm, Fertitta Capital.