Luciano Benetton is an Italian businessman, the billionaire Co-founder and Former Chairman of Benetton Group (BIM), the global fashion and apparel company. His wealth is generational, tied to the empire he founded with his three siblings (Gilberto, Giuliana, and Carlo) in 1965.

Benetton's career is defined by creative vision, innovative branding, and global retail expansion. His philosophical approach centered on vertical integration (controlling the entire supply chain from sheep to store), mass marketing, and controversial advertising to achieve global recognition.

• Benetton Group (Co-founder & Former Chairman): The core private asset, a global leader in fashion and apparel retail (famous for its United Colors of Benetton brand).
• Industrial Focus: His success is built on scale manufacturing of knitwear and innovative supply chain logistics.
• Investment Strategy: The family controls Edizione S.p.A., the holding company with stakes in infrastructure (Atlantia), finance, and real estate.
• Controversy: The company's advertising campaigns (led by Oliviero Toscani) were frequently controversial and provocative (addressing social issues).

Luciano Benetton's strategic genius was his commitment to color and industrial scale. He and his siblings started by selling bright, colorful wool sweaters in an era dominated by muted tones. He pioneered the concept of 'ready-to-wear' knitwear and quickly expanded globally through franchising. The company achieved immense success through its highly provocative and socially charged advertising campaigns (e.g., United Colors of Benetton).

His structural contribution is immense: pioneering the vertical integration and mass-market branding of the European fashion sector. He retired from the board in 2012 but returned in 2017 to attempt to revitalize the struggling brand (coinciding with the family's shift to focusing on Edizione's infrastructure assets). His wealth is secured by the colossal, long-term, stable profitability of the global retail and industrial sectors.

Luciano Benetton's social impact is structural, stemming from Benetton Group's role as a massive global employer and a foundational force in fashion retail. His commitment to provocative advertising generated massive social discourse and awareness of global issues (e.g., racism, AIDS). His family's foundation supports various cultural and educational initiatives.

His structural contribution is tied to the successful industrialization and globalization of the Italian fashion sector.

Luciano Benetton maintains the creative, yet pragmatic, style of a fashion executive. His attire is consistently formal and high-quality, often featuring bright colors and designer wear. His aesthetic reflects serious authority and a commitment to creative disruption.

Residing in Treviso, Italy, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to fashion innovation, brand management, and the long-term stewardship of the Benetton empire.