Luciano Hang is a Brazilian businessman, the self-made billionaire Founder and Owner of Havan, a major department store retail chain in Brazil. Born in Brusque, Santa Catarina, in 1962, his career is rooted in retail, political controversy, and aggressive expansion.

Hang's entrepreneurial journey began in 1986 when he opened his first small department store (Havan) in Brusque. His philosophy centers on scale, aggressive marketing, and populist political engagement (he is a major supporter of Jair Bolsonaro). His structural contribution is tied to the successful consolidation and expansion of large-scale retail in the Brazilian domestic market.

• Havan (Founder & Owner): The core private asset, a major department store retail chain (known for its large, distinctively blue-and-white stores and replicas of the Statue of Liberty).
• Controversy/Political Focus: He is a vocal supporter of former President Jair Bolsonaro and has faced allegations of spreading disinformation and illegal political spending (leading to investigations by the Supreme Federal Court).
• Retail Strategy: His success is built on low-cost, high-volume retail and vertical integration (controlling the supply chain).
• Branding: His stores are famous for installing replicas of the Statue of Liberty outside them.

Luciano Hang's strategic genius was his commitment to aggressive, visible brand expansion. He grew Havan from a local store into a major national chain, using mass advertising and high-profile, populist branding (e.g., the Statue of Liberty replicas). His structural contribution is tied to the successful industrialization of the Brazilian large-format retail model.

His career is significantly marked by political controversy: he has been investigated by the Supreme Federal Court for spreading disinformation and alleged illegal political spending during elections. His wealth is secured by the colossal, long-term, stable profitability of the high-volume consumer retail sector.

Luciano Hang's social impact is structural, stemming from Havan's role as a massive national employer and foundational provider of affordable consumer goods for the Brazilian mass market. His career has fueled a national conversation about the political influence of business owners and populist politics.

His personal philanthropy supports various community and educational initiatives. His structural contribution is tied to the successful scale and industrialization of the large-format retail model in Brazil.

Luciano Hang maintains the professional, high-profile style of a media-savvy executive. His attire is often casual and distinctive, typically favoring the colors of the Brazilian flag and often appearing in television and political ads. His aesthetic reflects confident, populist authority and immense wealth.

Residing in Santa Catarina, Brazil, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to retail scale, political advocacy, and the long-term stewardship of the Havan brand.