Michael Latifi is a Canadian businessman, the self-made billionaire Founder and CEO of Sofina Foods Inc., one of Canada's largest food processing and distribution companies. His career is rooted in agribusiness, food manufacturing, and high-stakes motorsports.

Latifi's philosophical approach centers on scale, operational efficiency, and vertical integration across the food supply chain. His structural wealth is tied to the successful consolidation of the Canadian food processing sector and his high-profile investment in Formula 1 (as a major sponsor).

• Sofina Foods Inc. (Founder & CEO): The core private asset, a major Canadian food processing and distribution company (specializing in protein products).
• Motorsports Focus: He is a major figure in Formula 1, as his son, Nicholas Latifi, was a former F1 driver (driving for Williams Racing).
• Investment Strategy: His success is built on strategic acquisitions (including Lilydale Poultry, Janes Family Foods) and long-term asset hold in the essential food sector.
• Family Governance: His daughter, Nicole Latifi, is also involved in the family business.

Michael Latifi's strategic genius was his commitment to vertical integration in the food industry. He founded Sofina Foods (approx. 1995), successfully building it into a major force by controlling every step of the food supply chain (from sourcing to processing and distribution). His structural contribution is tied to the successful industrialization and scale of the Canadian food processing sector.

His public focus shifted to motorsports (Formula 1) as a major sponsor (and through his son's career), reflecting his commitment to high-profile global marketing. His wealth is secured by the colossal, long-term, stable profitability of the global food processing and industrial manufacturing sector.

Michael Latifi's social impact is structural, stemming from Sofina Foods' role as a massive industrial employer and foundational supplier of essential food and protein products for the North American market. His investment in Formula 1 contributes to the global sports and technology ecosystem. His personal philanthropy supports various community and educational initiatives.

His structural contribution is tied to the successful industrialization and scale of the Canadian food processing sector.

Michael Latifi maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global food and industrial sectors.

Residing in Toronto, Ontario, Canada, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to industrial scale, food manufacturing mastery, and motorsports patronage.