Miranda Qu Fang is a Chinese businesswoman, the self-made billionaire Co-founder and Chief Operating Officer (COO) of Xiaohongshu (Little Red Book), a dominant Chinese social media and e-commerce platform specializing in lifestyle and consumer reviews. Her career is rooted in media, advertising, and social networking.

Qu holds a degree in Advertising from Beijing Technology and Business University. Her philosophical approach centers on authenticity, community trust, and vertical integration (combining social media content with direct e-commerce sales). Her structural contribution is tied to pioneering the content-driven social commerce model in China.

• Xiaohongshu (Little Red Book) (Co-founder & COO): The core private asset, a dominant social media, review, and e-commerce platform in China (valued at $20 billion in 2021).
• Social Commerce Pioneer: Her success is built on leveraging user-generated content (UGC) to drive e-commerce sales (especially for beauty, fashion, and travel).
• Academic Background: She holds a degree in Advertising.
• Investment Strategy: Her philosophy is rooted in long-term investment in platform technology and capitalizing on the massive Chinese consumer growth story.

Miranda Qu co-founded Xiaohongshu with Charlwin Mao in 2013, initially as a PDF guide for Chinese shoppers going abroad. Her strategic genius was the pivot to a social media content-sharing platform where users (KOLs/KOCs) created authentic reviews that drove buying decisions. Under her leadership as COO, the company achieved hyper-growth, reaching $20 billion in valuation.

Her structural contribution is immense: pioneering the content-to-commerce model that transformed online retail in China. Her wealth is secured by the colossal, long-term, stable valuation of the social media and e-commerce sector.

Miranda Qu's social impact is structural, stemming from Xiaohongshu's role in shaping Chinese consumer trends and providing a platform for small businesses and influencers to monetize content. Her company contributes significantly to digital inclusion and the creative economy. Her personal philanthropy supports various community and educational initiatives.

Her structural contribution is tied to the successful industrialization of the content-driven e-commerce model.

Miranda Qu maintains the professional, composed style of a technology executive. Her attire is consistently formal and high-quality, favoring tailored suits. Her aesthetic reflects serious authority and stability, typical of a pioneer in the specialized social commerce sector.

Residing in Shanghai, China, her luxury is the immense security and financial reward derived from her multi-billion dollar fortune. Her life is dedicated to technology innovation, strategic management, and the long-term stewardship of the Xiaohongshu platform.