Petter Anker Stordalen is a Norwegian businessman, the self-made billionaire Founder, Owner, and Executive of Strawberry Group (formerly Nordic Choice Hotels), a major Nordic hospitality and property conglomerate. His career is rooted in retail, property development, and entrepreneurial audacity.

Stordalen's philosophical approach centers on scale, disruption (pioneering the socially conscious hotel model), and long-term asset hold in the essential hospitality and real estate sectors. The idea for his first business began with him selling strawberries in his hometown as a child.

• Strawberry Group (Founder & Owner): The core private asset, a major Nordic hotel and property conglomerate (operating over 200 hotels in Scandinavia).
• Hospitality Pioneer: His success is built on scale management and aggressive environmental and social branding (a core philosophy).
• Early Struggles: He started his career selling strawberries and later became a shopping center manager before pivoting to hotels.
• Philanthropy: He is a major donor to environmental causes and humanitarian initiatives (focusing on climate change and children's welfare).

Petter Stordalen's strategic genius was his commitment to unique branding and social purpose. He founded Nordic Choice Hotels (now Strawberry Group) in 1990s, successfully acquiring and transforming distressed hotel assets into a dominant regional chain. His structural contribution is immense: pioneering the environmentally and socially conscious hotel model (using hotels as a platform for activism).

He expanded aggressively into tourism, real estate, and industrial investments. His wealth is secured by the colossal, long-term, stable profitability of the global hospitality, property, and entertainment sectors.

Petter Stordalen's social impact is structural, stemming from Strawberry Group's role as a massive employer and foundational provider of hospitality and tourism services across the Nordic region. His commitment to environmental activism and social responsibility (using hotels to promote sustainability) provides a major structural contribution to Nordic civic engagement.

His personal philanthropy supports various community and educational initiatives.

Petter Stordalen maintains the professional, high-energy style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and confident disruption, typical of a leader in the global hospitality sector.

Residing in Oslo, Norway, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to investment strategy, hospitality management, and environmental advocacy.