Piero Ferrari is an Italian businessman, the billionaire Vice Chairman of Ferrari S.p.A. (NYSE: RACE), the iconic global luxury sports car manufacturer. His wealth is generational, tied to the automotive empire founded by his father, Enzo Ferrari (d. 1988), in 1947.

Piero is the only surviving son of Enzo Ferrari. His career is defined by generational stewardship and fiduciary oversight of the complex family assets. His structural role is tied to managing the family's assets, focusing on brand preservation, creative excellence, and long-term asset hold in the global luxury automotive sector.

• Ferrari S.p.A. (Vice Chairman & Major Shareholder): The core publicly traded asset, the global leader in ultra-luxury sports cars and Formula 1 racing. He owns a 10 percent stake in the company.
• Ferrari Scuderia (Executive): He is actively involved in the Ferrari Formula 1 team (a core part of the brand's IP).
• Investment Strategy: His philosophy is rooted in long-term investment in brand IP and leveraging the massive global growth of the ultra-luxury consumer market.
• Family Governance: He succeeded his father and maintains the second-largest stake in the company after Exor N.V. (the Agnelli family holding).

Piero Ferrari's structural role is centered on fiduciary stewardship of his inherited assets, ensuring the long-term, stable management of the Ferrari legacy. His structural contribution is immense: maintaining the brand's exclusivity and high-performance commitment (the Ferrari mystique). He was instrumental in the company's IPO on the NYSE in 2015.

He remains Vice Chairman, guiding the company's commitment to Formula 1 racing and technological excellence. His wealth is secured by the colossal, long-term, stable profitability of the global ultra-luxury automotive sector.

Piero Ferrari's social impact is structural, stemming from Ferrari's role as a massive global employer and leader in the ultra-luxury automotive sector. His family's foundation supports various educational and community initiatives. His structural contribution is tied to the successful generational transition and stable private control of a critical Italian industrial and cultural asset.

His personal philanthropy supports various community and educational initiatives.

Piero Ferrari maintains the professional, elegant style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects serious authority and stability, typical of a leader in the global luxury automotive sector.

Residing in Modena, Italy, his luxury is the immense security and financial reward derived from his multi-billion euro fortune. His life is dedicated to corporate governance, brand management, and the long-term stewardship of the Ferrari legacy.