S hen Guojun is a Chinese entrepreneur who is the founder and chairman of the Yintai Group, a diversified conglomerate with core interests in retail and real estate. Shen began his career in the banking sector before venturing into business in the 1990s. In 1997, he founded the Yintai Group in Beijing. His major breakthrough came in the retail sector, where he developed and operated a successful chain of high-end department stores and shopping malls under the Intime Retail brand.

Shen proved to be an astute businessman, recognizing early on the need to integrate brick-and-mortar retail with e-commerce. He formed a strategic partnership with the Chinese e-commerce giant Alibaba Group, which later acquired a significant stake in and eventually took Intime Retail private. This deal was a landmark in China's retail industry, showcasing the convergence of online and offline commerce. Beyond retail, Shen's Yintai Group has also invested heavily in commercial real estate, developing office towers and other properties in major Chinese cities. He is also known for his philanthropic activities, particularly in the areas of environmental conservation and social welfare.