Xu Yangtian (also known as Sky Xu) is a Chinese businessman, the self-made billionaire Founder and Executive Chairman of Shein, the global ultra-fast fashion e-commerce giant. His career is rooted in e-commerce, global marketing, and supply chain management.

Xu holds a degree from Qingdao University of Science and Technology. His philosophical approach centers on hyper-agile supply chain management, digital marketing mastery, and scale distribution to dominate the global fast-fashion market. He founded Shein in 2008 (originally ZZKKO), recognizing the immense, untapped global demand for affordable, trendy apparel.

• Shein (Founder & Chairman): The core private asset, a global leader in ultra-fast fashion e-commerce (valued in the tens of billions of dollars).
• E-commerce Pioneer: His success is built on mastering the demand-driven, small-batch manufacturing model to produce thousands of new items daily.
• Investment Strategy: His philosophy is rooted in long-term investment in digital infrastructure and supply chain technology and leveraging the massive global shift to e-commerce.
• Privacy: The company maintains a notoriously low media profile and has faced controversy over labor practices and IP (reflecting the high-stakes environment of ultra-fast fashion).

Sky Xu's strategic genius was his commitment to technological integration of the supply chain. He founded Shein in 2008, successfully building it into the dominant global ultra-fast fashion retailer by leveraging social media data to predict trends and control manufacturing. His structural contribution is immense: pioneering the hyper-agile supply chain infrastructure that allows for unprecedented speed from design to consumer.

He remains Founder and Executive Chairman, guiding the company's continuous expansion and technological innovation. His wealth is secured by the colossal, long-term, stable profitability of the global fast-fashion e-commerce sector.

Sky Xu's social impact stems from Shein's role in pioneering the ultra-fast fashion model, which has profoundly reshaped global apparel retail and provided rapid employment in manufacturing and logistics. The company actively supports initiatives in sustainable manufacturing practices and poverty alleviation in operational regions.

His personal philanthropy supports various community and educational initiatives.

Sky Xu maintains the professional, pragmatic style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored business suits. His aesthetic reflects serious authority and stability, typical of a leader in the global tech and retail sectors.

Residing in Guangzhou, China, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to e-commerce innovation, strategic management, and global supply chain mastery.