Su Qingcan is a Chinese businessman, the self-made billionaire Co-founder and Executive of Fujian Hengan International Group Co., Ltd. (HKSE: 1044), a major global manufacturer of hygiene and consumer staple products (brands include Hengan sanitary napkins and tissue paper). His career is rooted in entrepreneurial audacity and industrial manufacturing.

Su's philosophical approach centers on scale, brand diversification, and long-term commitment to affordable consumer staples (pioneering the modern hygiene product market in China). He co-founded Hengan International in 1985 with Xu Lianjie, recognizing the immense, untapped domestic demand for modern personal hygiene products.

• Fujian Hengan International Group (Co-founder & Executive): The core publicly traded asset, a major global manufacturer of sanitary napkins, diapers, and tissue paper.
• FMCG Pioneer: His success is built on scale manufacturing and dominating the domestic market for essential hygiene and consumer staples.
• Investment Strategy: His philosophy is rooted in long-term investment in industrial assets and R&D and leveraging the massive Chinese consumer growth story.

Su Qingcan's strategic genius was his commitment to brand quality and mass distribution. He co-founded Hengan International in 1985, successfully building it into a national powerhouse by focusing on affordable, reliable hygiene products. His structural contribution is immense: pioneering the modern hygiene product industry and transforming the Chinese consumer staples sector. The company successfully executed its IPO on the HKSE.

He remains a key executive, guiding the company's continuous expansion and technological modernization. His wealth is secured by the colossal, long-term, stable profitability of the global consumer staples and industrial manufacturing sectors.

Su Qingcan's social impact stems from Hengan International's role as a massive industrial employer and provider of essential hygiene products, which contribute significantly to public health and convenience for millions of consumers in China. His personal philanthropy supports various community and educational initiatives, often focused on social welfare and poverty alleviation.

His personal philanthropy supports various community and educational initiatives.

Su Qingcan maintains the professional, pragmatic style of a Chinese industrial executive. His attire is consistently formal and high-quality, favoring tailored business suits. His aesthetic reflects serious authority and stability, typical of a leader in the specialized industrial sector.

Residing in Jinjiang, Fujian, China, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to industrial scale, manufacturing precision, and the long-term, stable growth of the hygiene product empire.