S wift Xie (Xie Jia) is a key executive and billionaire shareholder at DJI, the world's undisputed leader in the civilian drone and aerial imaging technology industry. He is a high school friend of DJI's founder, Frank Wang, and joined the company in its early days, playing a pivotal role in its marketing and global expansion strategies. Wang affectionately nicknamed him "fat-headed fish," a testament to their close, long-standing relationship.

Xie serves as the head of marketing, where he has been instrumental in building DJI's brand into a global household name synonymous with drones. He owns an estimated 12% stake in the privately held Shenzhen-based company. His wealth is tied to DJI's continued dominance in the consumer and enterprise drone markets, as well as its expansion into handheld gimbals and camera systems.