Zhang Hongfu is a Chinese businessman and self-made billionaire, the CEO of Mixue Group, the world's second biggest seller of freshly-made drinks by annual cups sold after Starbucks.

His elder brother, Zhang Hongchao, started a shaved ice shop in 1997 and opened the first Mixue Bingcheng store two years later. Hongfu joined the company in 2007.

• Core Company: Mixue Group (Bubble Tea and Freshly-Made Drinks).
• Key Role: CEO of the company; his elder brother is the chairman.
• Scale: Operates more than 50,000 stores globally, including nearly 5,000 overseas.

Zhang Hongfu's career is defined by his role in accelerating the growth and operational efficiency of the Mixue Bingcheng chain after joining in 2007. His structural contribution is tied to managing the near-universal franchise model and maintaining the low-cost structure that enables the chain's massive scale and market share.

The company successfully raised $444 million in its Hong Kong IPO in March 2025. He remains the CEO, managing the company's vast domestic and international operations.