U lrike Baro is a German billionaire heiress whose wealth is derived from her family's stake in the Otto Group, one of the world's largest mail-order and e-commerce companies. She is the daughter of the late Werner Otto, the visionary founder of the company. Her father started the business in 1949, initially selling shoes from a hand-bound catalog, and built it into a retail and real estate powerhouse in post-war Germany.

Upon her father's death, his vast fortune was passed down to his children from his two marriages. While the company's leadership is primarily handled by her half-brother, Michael Otto, Ulrike's inherited stake in the massive, privately held family enterprise makes her a billionaire. She is not involved in the day-to-day operations of the Otto Group and maintains a low public profile, in keeping with her family's tradition.