W u Yonghua is an Executive Director and one of the Co-CEOs of ANTA Sports Products Limited, China's largest sportswear company. He joined Anta in 2003 and has played a pivotal role in the company's sales and marketing strategies for over two decades. Wu is responsible for overseeing the FILA brand in Greater China, a crucial growth engine for the group, as well as the company's overseas businesses and various corporate functions.

His leadership has been instrumental in Anta's multi-brand strategy, which includes the acquisition of Amer Sports (owner of Arc'teryx, Salomon, and Wilson). Wu's focus on brand management and retail operations has helped Anta surpass international rivals in the Chinese market. He works closely with chairman Ding Shizhong to drive the group's global expansion ambitions.