Xu Shihui is a Chinese businessman, the self-made billionaire Founder, Chairman, and Executive of Dali Foods Group Co., Ltd. (HKSE: 3799), a massive multinational manufacturer of snack foods and beverages. His career is rooted in agri-food, industrial manufacturing, and entrepreneurial audacity.

Xu's philosophical approach centers on scale, disruption, and long-term commitment to mass-market consumer goods (pioneering the modern packaged snack food model). He founded Dali Foods in 1989, recognizing the immense, untapped domestic demand for affordable, branded snack foods and ready-to-drink beverages.

• Dali Foods Group (Founder & Chairman): The core publicly traded asset, a major global manufacturer of snack foods, cakes, and beverages (brands include Daliyuan cakes and Copico potato chips).
• FMCG Pioneer: His success is built on scale manufacturing and distribution and dominating the domestic market for affordable consumer staples in Mainland China.
• Investment Strategy: His philosophy is rooted in long-term investment in industrial assets and supply chain and leveraging the massive Chinese consumer growth story.
• Family Governance: His children are actively involved in the executive management of the group.

Xu Shihui's strategic genius was his commitment to brand quality and mass marketing. He founded Dali Foods in 1989, successfully building it into a national powerhouse by focusing on affordable, packaged food items and expanding aggressively across China. His structural contribution is immense: pioneering the modern, scale packaged food and beverage model that transformed the Chinese consumer staples sector. The company successfully executed its IPO on the HKSE in 2015.

He remains Executive Chairman, guiding the company's continuous expansion and technological modernization. His wealth is secured by the colossal, long-term, stable profitability of the global food and consumer staples sector.

Xu Shihui's social impact stems from Dali Foods Group's role as a massive industrial employer and provider of essential packaged food and beverages for millions of Chinese consumers. The company contributes significantly to food security and stability in the consumer goods market. His personal philanthropy supports various community and educational initiatives, often focused on social welfare and youth development.

His personal philanthropy supports various community and educational initiatives.

Xu Shihui maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored business suits. His aesthetic reflects serious authority and stability, typical of a leader in the global industrial sector.

Residing in Quanzhou, China, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to industrial scale, strategic investment, and brand management.