Born in Fes, Morocco, in 1957, Anas Sefrioui is a self-made titan of Moroccan industry, known for having fundamentally reshaped the nation's real estate landscape. His entrepreneurial training began not in a university, but in the trenches of small business alongside his father, Haj Abdeslam Sefrioui. Early in life, Anas dropped out of secondary school to work on a family project producing popular clay for washing hair and body, a venture that instilled in him the essential mechanics of business, production, and distribution.

This pragmatic, on-the-job training in manufacturing and commerce provided the financial acumen necessary to bootstrap his own company. Crucially, Sefrioui recognized that the biggest social and economic opportunity in Morocco was not in luxury construction, but in providing affordable, government-subsidized housing. This insight, which blended social necessity with profitable enterprise, became the cornerstone of his vast fortune, positioning him as a businessman who delivered a vital service to the Moroccan populace.

Anas Sefrioui formally entered the construction and real estate sector in 1988, forming a small development group. The massive turning point arrived in 1995 when he secured lucrative government contracts to build over 2,000 subsidized, geared-to-income homes, a project personally encouraged by the late King Hassan II of Morocco. This initial success in providing affordable homes quickly earned him his first billions and established his company, Addoha Douja Promotion, as the national leader in public housing.

Sefrioui’s strategic brilliance was in vertical integration. To control costs and supply, he expanded beyond housing into the raw materials sector, launching Ciment de l'Atlas SA (CIMAT). By inaugurating two massive cement plants in Morocco and later expanding cement production facilities across key West African nations like Cameroon, Gabon, and Ivory Coast, he ensured the stability of his entire construction chain. This expansion solidified his reputation as one of Africa's most powerful and far-sighted business leaders, leveraging high-volume, essential services to build a diversified, multi-billion dollar conglomerate.

Anas Sefrioui's most profound social impact is inherent in the business model of the Addoha Group: directly addressing Morocco's critical need for affordable housing. By building hundreds of thousands of low-cost homes, his company contributes significantly to social stability and economic opportunity for low- and middle-income families across the nation.

While Sefrioui leads a private personal life, his public actions sometimes intersect with social and cultural patronage. Notably, he has sponsored high-profile events, such as inviting global football star Lionel Messi to promote a polo club in Marrakech in 2013, blending his business interests with social glamour. However, the core of his contribution remains his dedication to large-scale, high-impact projects that form the very fabric of Morocco's modern urban landscape, fulfilling a national mandate for housing and infrastructure development.

Anas Sefrioui maintains a highly private and understated lifestyle that contrasts with the scale of his empire. His style is formal and traditional, favoring high-quality, tailored suits and traditional Moroccan attire befitting a powerful CEO and government contractor. His image is one of a disciplined, serious businessman who focuses on construction and commodities rather than frivolous luxury trends.

His wealth affords him residences in exclusive neighborhoods, including a home in Marrakech, often chosen for privacy and security. His most significant public indulgence was the promotion of his Marrakech Polo Club—a sport associated with international elite leisure. However, the core of his travel and focus remains on overseeing massive industrial operations, from cement plants in West Africa to large housing projects across Morocco, positioning him as a ground-level industrialist whose ultimate luxury is the control of his vertically integrated empire.