B ert "Tito" Beveridge is an American entrepreneur and the founder of Tito's Handmade Vodka, one of the most successful spirits brands in the United States. His story is a classic example of bootstrapping and perseverance. With a background in geology and geophysics, Beveridge had several different jobs, including working in the oil and gas industry and the mortgage business, before finding his true calling in distilling.

In the mid-1990s, with very little money, he founded his own microdistillery in Austin, Texas, after teaching himself how to distill. He famously obtained the first legal permit to distill in Texas and built his own stills. For years, he was a one-man show, producing, bottling, and selling the vodka himself. His focus on creating a high-quality, corn-based vodka at a reasonable price point eventually caught on, and through savvy marketing and word-of-mouth, Tito's grew from a small craft spirit into a national powerhouse, dominating the American vodka market. He remains the sole owner of the highly profitable company.