Chang Kuo-Wei is a Taiwanese businessman, trained pilot, and the founder of StarLux Airlines. He is the youngest son of the legendary Chang Yung-fa (d. 2016), the founder of the Evergreen Group (Evergreen Marine, EVA Air), born to the patriarch's second wife. Unlike his stepbrothers, Kuo-Wei was born into the age of aviation and deeply immersed himself in the operations of the family airline.

His career path was merit-based and hands-on: he worked his way up at EVA Air, starting as a mechanic, then trained as a pilot, eventually becoming a certified captain. He secured a Master's degree in Economics from California State University. His father, recognizing his direct operational talent, named him the successor to the entire Evergreen Group in his will. This act, however, triggered a massive, high-stakes family feud that derailed his intended succession.

Chang Kuo-Wei was appointed Chairman of EVA Airways in 2013. However, following his father's death in 2016 and the revelation of his will naming Kuo-Wei as the successor, his three elder stepbrothers, through board maneuvers, voted him out of the family businesses—a move the Taiwanese media dubbed a 'palace coup,' earning Kuo-Wei the nickname 'Prince Hamlet.'

His strategic response was unprecedented: instead of battling endlessly, he used his aviation expertise and inherited wealth to start over by founding StarLux Airlines in 2018. StarLux was a bold, luxury startup designed to compete directly against his former family company. His mission was to bring back the golden age of travel with a focus on luxury-forward service (BMW-designed cabins, real wood interiors). The airline's first flights sold out in eleven minutes, validating his vision. StarLux's successful IPO in 2024 cemented his personal fortune and legacy as a visionary founder who transformed personal failure into entrepreneurial freedom.

Chang Kuo-Wei's social impact is structural, stemming from the creation of StarLux Airlines, which promotes Taiwan's image in the global community through its high standards of safety (Safety is our attitude) and luxury service. His company provides thousands of high-value jobs in the aviation sector.

His personal story of resilience and using failure as a catalyst for creative pursuit provides immense inspiration for entrepreneurs globally. His commitment to bringing back the golden age of travel is a cultural contribution to the luxury travel industry.

Chang Kuo-Wei maintains the sharp, professional, and aspirational style of a luxury airline executive. His attire is consistently formal, favoring impeccably tailored suits and a polished aesthetic, often seen wearing his pilot's uniform or a badge engraved with 'Safety is our attitude.' His style reflects his focus on excellence and the premium nature of his brand.

Residing in Taipei, his luxury is the autonomy to build a business from the ground up, commanding a private jet and indulging his passion for flying (as a certified pilot). His life is defined by turning the betrayal of his family into a highly successful, independent aviation empire.