F rancis Choi is a self-made Hong Kong billionaire often referred to as the "King of Toys." He started his career as a toy salesman and, in 1972, founded his own company, Early Light International. He built the company into one of the world's largest toy manufacturers, producing toys on behalf of major global brands like Mattel. He famously made his first major fortune by producing the popular Snoopy character dolls.

He has since diversified his business empire significantly, becoming a major real estate investor with a vast portfolio of commercial and residential properties in Hong Kong and mainland China. He also has interests in watch manufacturing and retail. He is a prominent and high-profile figure in Hong Kong, known for his passion for luxury cars and horse racing. His daughter, Karson Choi, is a senior executive in the family's business group.