Francis Choi Chee-ming, GBS, JP, is a Hong Kong businessman, the self-made billionaire founder and chairman of Early Light International (Holdings) Ltd., the largest manufacturer of toys in the world. Born in Guangdong Province, China, in 1945, he grew up in Hong Kong. His career began humbly as a toy salesman, recognizing the immense global demand for affordable children's products.

Choi's entrepreneurial journey began in 1972 when, at age 25, he opened his first toy factory in Hong Kong. His philosophy centered on industrial scale, manufacturing efficiency, and building long-term relationships with global toy giants. This commitment to dominating the high-volume toy manufacturing niche became the foundation of his immense, diversified fortune.

Francis Choi's strategic vision transformed his small factory into a global industrial giant. Within five years of founding, his business had grown to 300 employees and established a relationship with Mattel, Inc. (manufacturing Snoopy merchandise). Early Light International grew to become the largest toy manufacturer in the world, earning Choi the nickname the King of Toys.

His career is also defined by a strategic diversification into real estate and investments (his main source of wealth, according to recent estimates). He owns sizeable stakes in listed companies like Town Health International and Regal Hotels International. He is an avid collector of luxury watches, cars, and horses, reflecting his immense wealth and personal passions. His structural contribution is tied to his political and civic roles, serving as a member of the Chinese People's Political Consultative Conference (CPPCC).

Francis Choi's social impact is structural, stemming from Early Light's role as a massive industrial employer (thousands of jobs) and a foundational supplier to the global toy industry. His company's commitment to Hong Kong manufacturing and trade is a major civic contribution.

His personal philanthropy supports various educational and community initiatives. His career, rising from a toy salesman to the King of Toys, provides an inspirational narrative of self-made success in the high-stakes global manufacturing sector.

Francis Choi maintains the highly visible, opulent style of a Hong Kong magnate. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic is one of confident, established authority, blending industrial success with the acquisition of high-end luxury collectibles (watches, cars).

Residing in Hong Kong, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to his commitment to manufacturing scale, real estate investment, and his strong ties to the Chinese political establishment.