Juan Domingo Beckmann Legorreta is a Mexican businessman, the billionaire Executive Chairman of Becle, S.A.B. de C.V. (BMV: CUERVO), the world's largest tequila producer (owner of Jose Cuervo). His wealth is generational, tied to the industrial empire founded by his family 265 years ago.

Beckmann is a tenth-generation direct descendant of Don José Antonio de Cuervo, the founder of the Jose Cuervo brand in 1758. His career is defined by generational stewardship and global brand expansion. He holds an MBA from Pepperdine University. His father, Juan Francisco Beckmann Vidal, served as Chairman for many years, securing the family's long-term control over the iconic brand.

• Becle, S.A.B. de C.V. (Executive Chairman): The core publicly traded asset, the world's largest tequila producer (brands include Jose Cuervo, 1800 Tequila, and Bushmills Irish Whiskey).
• Family Heritage: He is a tenth-generation descendant of the founder, Don José Antonio de Cuervo (1758).
• Global Expansion: The company's success is tied to the globalization of tequila consumption and strategic diversification into other spirits (e.g., Irish whiskey).
• Investment Strategy: His philosophy is rooted in long-term brand preservation and maximizing value through global distribution and marketing of spirits.

Juan Domingo Beckmann Legorreta joined Becle (then Casa Cuervo) and assumed a leadership role in 2007. His strategic genius was maintaining the authenticity and quality of the Jose Cuervo brand while aggressively expanding its global presence and diversifying its portfolio (acquiring Bushmills Irish Whiskey). He served as CEO before becoming Executive Chairman.

His structural contribution is tied to the successful IPO of Becle in 2017, solidifying the family's financial control and providing capital for further expansion. The company remains a testament to the profitability of generational brand stewardship in the global spirits industry. His wealth is secured by the colossal, long-term, stable profitability of the global tequila market.

Juan Domingo Beckmann Legorreta's social impact is structural, stemming from Becle's role as a massive global supplier of spirits and a major employer in Mexico. The company's long history provides a significant contribution to Mexican cultural heritage (tequila production). His personal philanthropy supports various community and educational initiatives.

His structural contribution is tied to the successful generational transition and modernization of the world's largest tequila brand.

Juan Domingo Beckmann Legorreta maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored suits. His aesthetic reflects stability and immense corporate authority, befitting a leader of a multi-century legacy brand.

Residing in Mexico City, Mexico, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to brand management, strategic expansion, and the long-term stewardship of the Jose Cuervo empire.