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1609
In the world today
Lyu Yixiong

Lyu Yixiong

L. Yixiong
-4.24% | - $-121.47M
$2.6 B ₹ 23,868 Cr
Real Time Net Worth #1609 Ranking as of 01 Mar 2026 By Forbes
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More on Lyu Yixiong

Gender

Male

Age

55Y

Country

China

Born On

January, 1971

Deceased

No

Relationship Status

Unknown

Children

Unknown

Education

Cheung Kong Graduate School Of Business

Designation Info :

Self-Made

Yes

Entrepreneur Type

Self-Made (Cosmetics)

Primary Organization

Shanghai Chicmax Cosmetic

Titles

Founder, Chairman & CEO

Sources of Wealth

Cosmetics

Industry

Fashion-Retail, Beauty

About Lyu Yixiong

L yu Yixiong is the founder, chairman, and CEO of Shanghai Chicmax Cosmetic, a leading multi-brand cosmetics company in China. He established the company in 2002, building a portfolio of popular mass-market skincare brands such as Kans, One Leaf, and Baby Elephant. Lyu is known for his aggressive marketing strategies, leveraging celebrity endorsements and sponsorships of top TV shows to build brand awareness.

He navigated the company through the shift to e-commerce and digital marketing, maintaining its relevance in a competitive market. Chicmax went public on the Hong Kong Stock Exchange in December 2022. Lyu's leadership has established Chicmax as a major domestic player challenging international beauty giants in China.

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Quick Reads

Early Life and Background

Lyu Yixiong is a Chinese businessman, the CEO of Shanghai-based Chicmax Cosmetic (HKSE: 2145), a major cosmetics supplier in China.

Lyu completed executive management training at the Cheung Kong Graduate School of Business. Chicmax successfully went public at the Hong Kong Stock Exchange in December 2022.

  • Core Company: Shanghai Chicmax Cosmetic (Cosmetics supplier).
  • IPO: Listed on the Hong Kong Stock Exchange in December 2022.
  • Education: Completed executive management training at the Cheung Kong Graduate School of Business.

Career Journey of Lyu Yixiong

Lyu Yixiong's career is defined by his executive leadership in the high-growth consumer cosmetics market. His structural achievement is scaling Shanghai Chicmax Cosmetic into a major, publicly traded brand, successfully navigating the complexities of the beauty industry.

The company's successful December 2022 IPO secured his wealth and positioned the firm for global expansion.

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Lyu Yixiong's Timeline

Ongoing:

Completed executive management training at the Cheung Kong Graduate School of Business.

2022 (Dec):

Chicmax executes its IPO at the Hong Kong Stock Exchange.

Ongoing:

Continues as CEO.

Major Business Ventures and Investments

Lyu Yixiong's wealth is concentrated in his controlling stake and continued leadership of the publicly traded consumer cosmetics giant, Shanghai Chicmax Cosmetic.

  • Shanghai Chicmax Cosmetic (HKSE: 2145): CEO of the cosmetics supplier.
  • Sector Focus: Cosmetics, beauty products, and consumer goods.
  • Education: Completed executive management training at Cheung Kong Graduate School of Business.

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Philanthropy and Social Impact

Fashion, Style, and Lifestyle

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Quotes and Philosophy

No publicly available quotes.

Fun Facts & Trivia

  • He is the CEO of Shanghai Chicmax Cosmetic, a cosmetics supplier in China.
  • Chicmax went public at the Hong Kong Stock Exchange in December 2022.
  • He completed executive management training at the Cheung Kong Graduate School of Business.

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Sources & References

This profile is compiled from verified biographical and financial records:

  • Wealth Data: Real-time tracking and historical data from Forbes Billionaires and the Bloomberg Billionaires Index.
  • Biographical Records: Educational and career history sourced from Reuters, The Wall Street Journal, and official university alumni directories.
  • Regulatory Filings: Shareholder and executive disclosures from stock exchange databases, including HKEX, SSE, SZSE, and SEC EDGAR.
  • Corporate History: Primary data from annual company reports, founding charters, and verified press announcements.

All information is cross-referenced with public sources for accuracy; some narrative sections are AI-assisted summaries.

If you find any inaccuracies, please report them to admin@redcarpetlife.in

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