X u Gaoming is the founder and chairman of Laopu Gold, a luxury jewelry brand that has earned the reputation among consumers as the "Hermes of gold jewelry." Before entering the jewelry market, Xu had a diverse career path, working with a local fishery bureau and a tourism investment firm. He officially launched Laopu in 2016, distinguishing the brand by focusing on "Gufa Gold"—traditional Chinese craftsmanship techniques that create heritage-style pieces.

His strategy of positioning Laopu Gold as a high-end, culturally rich luxury brand proved highly successful, appealing to a growing market of consumers seeking quality and tradition. Xu took the company public on the Hong Kong Stock Exchange in 2024. He runs the business with his son, Xu Dongbo, who is also a major shareholder, making it a prominent family-led enterprise in China's luxury retail sector.