Ye Guofu is a Chinese businessman, the self-made billionaire Founder, Executive Chairman, and CEO of Miniso Group Holding Ltd. (NYSE: MNSO), the global low-cost lifestyle retail chain. His career is rooted in retail, entrepreneurial audacity, and global franchising.

Ye's philosophical approach centers on scale, disruption (pioneering the affordable, fast-rotation lifestyle product model), and long-term commitment to mass-market retail (leveraging franchising and efficient supply chains). He founded Miniso in 2013 in Guangzhou, recognizing the immense, untapped global demand for affordable, well-designed consumer goods.

• Miniso Group Holding (Founder & Chairman/CEO): The core publicly traded asset, a major global operator of lifestyle retail stores (operating thousands of franchised stores globally).
• Retail Pioneer: His success is built on scale retail and dominating the domestic and international market for affordable consumer goods through a high-volume, franchised model.
• Investment Strategy: His philosophy is rooted in long-term investment in brand IP and retail franchising infrastructure and leveraging the massive global growth of affordable consumer markets.
• Brand Focus: Miniso is known for its affordable, Japanese-inspired design aesthetic.

Ye Guofu's strategic genius was his commitment to design and franchising. He founded Miniso in 2013, successfully building it into a global force by pioneering a rapid, highly franchised global expansion model focused on trendy, low-cost goods. His structural contribution is immense: pioneering the modern, scale global franchised retail model for lifestyle products. The company successfully executed its IPO on the NYSE in 2020.

He remains Executive Chairman and CEO, guiding the company's continuous expansion and technological modernization. His wealth is secured by the colossal, long-term, stable profitability of the global retail, franchise, and consumer goods sectors.

Ye Guofu's social impact stems from Miniso Group's role as a massive global franchiser and employer, providing essential, affordable consumer goods to millions worldwide. The company contributes significantly to job creation and provides platforms for small business ownership through franchising. His personal philanthropy supports various community and educational initiatives.

His personal philanthropy supports various community and educational initiatives.

Ye Guofu maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored business suits. His aesthetic reflects serious authority and stability, typical of a leader in the global retail sector.

Residing in Guangzhou, China, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to retail scale, brand management, and strategic investment.