Zhou Chengjian is a Chinese businessman, the self-made billionaire Founder and Executive Chairman of Shanghai Metersbonwe Fashion and Accessories Co., Ltd. (SZSE: 002269), a major global manufacturer and retailer of youth casual wear. His career is rooted in apparel manufacturing, fashion retail, and entrepreneurial audacity.

Zhou's philosophical approach centers on scale, brand acquisition, and long-term commitment to mass-market casual wear (pioneering the modern franchised apparel retail model). He founded Metersbonwe in 1995 in Wenzhou, recognizing the immense, untapped domestic demand for affordable, branded, standardized clothing.

• Shanghai Metersbonwe (Founder & Chairman): The core publicly traded asset, a major global manufacturer and retailer of casual wear (brands include Metersbonwe and Me & City).
• Retail Pioneer: His success is built on scale retail and manufacturing and dominating the domestic market for affordable youth fashion through a high-volume, franchised model.
• Investment Strategy: His philosophy is rooted in long-term investment in brand IP and retail franchising infrastructure and leveraging the massive Chinese consumer growth story.
• Family Governance: He and his family maintain controlling ownership of the company.

Zhou Chengjian's strategic genius was his commitment to the franchised retail model. He founded Metersbonwe in 1995, successfully building it into a national powerhouse by emphasizing rapid franchise expansion and efficient vertical supply chain integration. His structural contribution is immense: pioneering the modern, scale franchised apparel retail model that transformed the Chinese fashion sector. The company successfully executed its IPO on the Shenzhen Stock Exchange (SZSE) in 2008.

He remains Executive Chairman, guiding the company's continuous expansion and technological modernization. His wealth is secured by the colossal, long-term, stable profitability of the global retail, fashion, and consumer goods sectors.

Zhou Chengjian's social impact stems from Metersbonwe's role as a massive industrial employer and provider of affordable apparel, significantly contributing to the manufacturing and retail sectors in China. The company's franchise network created numerous entrepreneurial opportunities across the nation. His personal philanthropy supports various educational and community initiatives, often focused on youth welfare and regional economic development.

His personal philanthropy supports various community and educational initiatives.

Zhou Chengjian maintains the professional, composed style of a corporate executive. His attire is consistently formal and high-quality, favoring tailored business suits. His aesthetic reflects serious authority and stability, typical of a leader in the global retail sector.

Residing in Shanghai, China, his luxury is the immense security and financial reward derived from his multi-billion dollar fortune. His life is dedicated to retail scale, brand management, and strategic investment.